At least for the human mind

[md.a.z.i.z.ulha.kim4]

Japanese scientist K. Izuma and a group of co-authors were the first to prove that social reward – receiving benefits from social reputation – activates the same areas of the brain that are excited when receiving a monetary reward. Since then, this result has been obtained many times by other teams of researchers and under other experimental conditions. In a funny coincidence, the publication of Izuma’s research almost coincided with the appearance of the first “like” on the Internet.


The original “Like” function was launched on the small social network FriendFeed several months before Izuma published his work. "Likes", like money, have the property of being discrete (they can be counted) and italy business email list represent a relatively "objective" value. That is, by receiving “likes,” a social media self-marketer feels as if he or she is receiving money. WE WILL PROMOTE YOUR BUSINESS Read more "Likes" are a social "currency" Once again we have an association with money, but this time from the side.


Unlike money, which is slightly abstract and, in principle, can be packed into safes alone, “likes” have a clearly social character. In 2009, anthropologists (in particular P. Adolphs and R-A. Dunbar) put forward the hypothesis that the evolutionary history of the primate brain and especially the human brain is directly related to the ever-increasing importance of social interaction and group membership. Simply put, heartless evolution has forced the human brain to evolve in a way that makes it good at handling complex social relationships.