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This period was marked by intense competition from IBM’s PC, which dominated the market during that time. Apple managed to eventually carve out a significant niche due to its innovative marketing strategies and the brand’s association with design elegance. Over the years, Apple expanded its portfolio, entering into markets such as music with the iPod, smartphones with the iPhone, and tablets with the iPad, ultimately becoming one of the most valuable companies globally. On the other hand, Microsoft was founded by Bill Gates (who still owns more than 1% of Microsoft’s shares) and Paul Allen in an Albuquerque garage in 1975, originally focusing on software for the Altair 8800 microcomputer.


of the BASIC programming language, which garnered early success. Recognizing lebanon phone number resource the burgeoning personal computer market, Microsoft shifted its focus and developed MS-DOS for IBM’s first PCs in 1981. This was a crucial turning point, as it rapidly gained dominance in the operating system market. Unlike Apple, which initially struggled with the integration of hardware and software, Microsoft thrived by prioritizing software and establishing partnerships with hardware manufacturers. The launch of Windows in 1985, which introduced a graphical user interface on top of MS-DOS, provided a pivotal advantage, facilitating Microsoft’s rise.


By the 1990s, Microsoft was the de facto standard for PC operating systems, boasting a high market share which they maintain to this day. Despite their vastly different beginnings, both companies have faced significant challenges and controversies over the years. Microsoft faced scrutiny from anti-trust regulators in the late 1990s, while Apple dealt with leadership changes following Steve Jobs’ departure in the early 1980s and again during his passing in 2011. However, each company’s ability to innovate and adapt has allowed them to remain at the forefront of technology.