Don't believe me? Just look at the statistics. Pew Research Center found that 79% of parents on social media reported seeking information from within their network. On the other hand, 32% (one in three) consider social media a useful source of information.
Source: Pew Research Center
These statistics show that social media is where russian email list the action is and that is where your brand should be. It is a great platform for brand awareness and promotion.
But did you know that social media can help your SEO , too? Let’s talk about social signals.
How are search engines and social signals related?
Before we answer that question, it’s important to understand what social signals are. In simple terms, social signals are a reflection of your brand’s influence on social media. These include metrics like reach, shares, and likes. It can also refer to the organic traffic your brand enjoys on social media platforms .
Social signals tell you how many people are talking about your brand. It also allows you to get feedback from both potential and existing followers.
So how do social signals and search engines relate? How does social media affect your search rankings?
The main goal of any search engine is to provide users with the information they are looking for. When people find useful information, they tend to share it. When they share links to your site on their social media accounts, it increases the amount of traffic to your website. The more people share your content, the more people will also visit your site.
Most search engines take into account social media engagement.
For example, Google has partnered with Twitter to highlight tweets in search results. If a tweet is liked, shared, or retweeted frequently, it is likely to appear in searches. Searching for news about the Argentina-Australia Olympic soccer match, for example, yields the following results:
In short, social signals can cause content to appear in search results. However, it will not increase your content’s search ranking. Here, the relationship between your ranking and social signals is a case of correlation rather than causation. Let me explain.