Far beyond social networking, WeChat offers:
Messenger
Short videos
Live streaming
Newsfeed
Shopping
WeChat Pay
So, what do people use WeChat for the most?
WeChat Key Features
The most commonly used areas of WeChat include:
Personal Accounts
Official Accounts
Moments
Mini-Programs
Next, let’s take a look at the types of brands that can benefit from a WeChat presence.
Who should (NOT) be on WeChat
Due to the above reasons, WeChat is THE place for all businesses to be, both Chinese and foreign. It is basically a MUST to have a brand presence on this app because it is used by almost every Chinese person.
This is also the logical potential downside: your business can easily get lost in the sheer endless information of the WeChat universe. Brands really need to stand out, use content and targeting in a smart indian whatsapp number and effective way to reach their audience. Therefore, it is not uncommon – even for Chinese brands – to work with specialized agencies to maximize the success of their WeChat marketing efforts.
In summary, WeChat is ideal for small to large B2B and B2C companies offering products and services. Depending on the budget, there are a variety of options to get your brand out there. Detailed step-by-step guide for WeChat marketing for B2B brands.
Problems that WeChat Marketing Can Solve
Brands lacking a presence and brand awareness in China may want to connect with partners and potential customers in the Far East.
However, LinkedIn, Facebook, and the likes are unavailable (comparison Facebook vs. WeChat). Furthermore, Chinese websites and business directories are inaccessible or only available in Mandarin language.
This is where WeChat adds value with its vast user base and large variety of functionalities. As such, WeChat is a powerful tool to build relationships and establish brand awareness in the Chinese market, ultimately driving sales and customer loyalty.
WeChat Opportunities
Western brands can benefit from a WeChat presence as follows:
Connecting with partners/businesses through through their person