“Over the last twelve months we have strengthened our social commerce strategy by incorporating our own shop on different social networks, reinforcing the attributes of our feed to improve transaction possibilities and at the same time using social networks as another leg of our branding strategy since they increasingly allow us to incorporate more creative possibilities,” says Xavier Durán Ballano, Chief Marketing Officer of PDPaola.
“Currently, Pinterest is already one of the most important channels for PDPAOLA in terms of attracting new users, re-engaging users who interacted with the brand but did not buy, and it acts as a key element for our retention strategy. Without a doubt, the integration (with Shopify) will represent a simplification of the campaign structure that we understand will lead to an improvement in results due to the greater amount of data that the algorithm will have. At the same time, it will reduce the time that our team has to dedicate to channel optimization in the more technical aspect and platform optimization and consequently we will be able to dedicate more time to analyzing the results, optimizing the creative aspect, among others.”
Acquisition Channels at D.Franklin, adds: “ Social media has become a powerful medium where we can quickly reach people who have no intention of searching for our product and be able to offer it to them. The egypt business email database integration of Pinterest with Shopify will allow us to link our extensive catalogue and thus facilitate management and maintenance tasks, in addition to the benefits in terms of SEO for social media and adding another platform where we can sell.”
A year of great growth for Shopify
According to the information provided by the company, its total income during the past pandemic year was $2,929.5 million, around 2,422 million euros , which represents an interannual growth of 86% . This growth is broken down into a 41% increase in subscription revenue, and a 116% increase from commercial solutions.
Another area that showed huge growth was its GMV, or gross sales value, up 96% compared to 2019. This represents a net sales revenue of $119.6 billion, approximately €98.887 billion. Of this, 45% was processed through Shopify’s own payment platform.