Both are powerful marketing tools. Blogs help to build a strong community, while email newsletters help to keep your audience updated on what’s going on in your company. Websites with blogs get as much as 55% more incoming traffic than their competitors.
The beauty is that the two communication vehicles work well together. Use posts to reach a wider audience and build credibility. Use newsletters to build personal client relations and nurture list of switzerland consumer email leads. With newsletters, you can drive sales while the posts keep driving traffic.
But if you have limited resources and time and must choose, start with blogging first to build an audience, drive traffic, and establish industry authority. Then develop your email marketing campaigns and newsletters aimed at your highly-targeted subscriber base.
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