Every day, 500 million images are uploaded and shared on social media such as Pinterest, Twitter and Instagram. Often, these include photos that users have taken of themselves and their latest purchase. In this article, I will discuss the possibilities of these user-generated photos for webshops.
Communicating in images is accelerating rapidly, thanks to the arrival of the still young social media channels such as Pinterest and Instagram . This instagramification of the web seems to be increasingly becoming the standard way of communicating. Why would you want to tell something when you can show it? More and more companies and brands are beginning to recognize the potential of this enormous source and to make use of it.
Why participate?
There are four important reasons to take a serious look at the possibilities of this new development.
The shoe brand New Balance uses user-generated photos on their website south korea mobile phone number list that anyone can upload via Instagram or Twitter with a specific hashtag. Not only does the brand cleverly use these images to keep the visitor involved, but the brand also increases the chance of sales by offering an order button.