It is not so rare that even lesser-known brands are involved

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Since this is the article that officially opens the doors to 2013, before starting, I want to take this opportunity to wish you a happy new year.... Of course, may it be for you and your company, a 2013 full of projects and ideas to develop on the web! But let's get straight to us.


The time for taking stock is over, it's time to get off to a great start. So what is the first thing I recommend to do to get started on the right foot? Before thinking about new marketing strategies, it would be a great idea to try to understand what your customers really think of you.


And that's why today I want to talk chinese overseas australia phone number list to you about online reputation and managing negative word of mouth . Contrary to what many people think, online reputation (or brand reputation ) is " what your customers think of you, what is said about you online " and not " who you are and what you do ".


And trust me when I say that this is not a matter for big companies. In fact, if you consider that two out of ten users use the web to share their purchasing decisions .