Once we have captured a lead, the tricky part of the matter comes: converting it into a customer. This is where you put your money where your mouth is, since the fact that you have captured a lead does not mean that they are ready to buy your product.
who do it, and a majority who don't. But that doesn't mean that the effort has been in vain: that's where the 'lead nurturing' strategy comes in . In a future post we'll talk more in depth about it, but today we'll give you a few brushstrokes.
A lead is like a troll , but in reverse . If you don't have bosnia and herzegovina business email database to feed a troll, you have to feed a lead to keep it as a lead. That's what lead nurturing is all about, maintaining a lively relationship with your leads so that they continue to be leads . If you have a permanent 'lead buffer', you know that there will always be some of them that become clients.
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And how do you nurture a lead? Well, with a relationship that is as personalized as possible. For this, you have two fundamental weapons: email and social networks. Again, newsletters, personalized discounts, flash offers and many other similar systems become of capital importance.