If I sell tomatoes, I will sell many types of tomatoes. Ranking for “buy tomatoes online” as a keyword will be difficult for me. But ranking for “RAF tomatoes from Almería” closes the range and allows me to be more competitive, because there are no longer so many companies with which I am fighting for the first page of Google .
If I add another keyword to that (on a different page within my website) like “buy tomatoes from Almería” and others like “RAF tomato online store”, “buy gourmet tomatoes” and another, and another… I already have a long tail. A list with more than one keyword in which all of them have fewer searches than the main one, but which added together can give me a good positioning and achieve the level of visits that I am interested in.
All these keywords have to be based on a basic principle: portugal business email database knowledge of the tastes of the client I am targeting, since we are going to try to position ourselves in more "natural" key phrases, that is, those that a person would write in the search engine to look for a specific product, and even to look for it in a specific area.
2. Search frequency
There are many tools available to find out the monthly search level for a given keyword. Google Keyword Planner , integrated into Adwords, is the most widely used and allows you to find out how many people have performed that search in a specific language and geographic area.
From there, rule out keywords that are heavily searched for: chances are that a lot of people are fighting over them. Unless you have the time and budget for it, or it is absolutely vital for your business to rank for a particular keyword, look for keywords with medium search levels, where it will be easier for you to achieve top 10 rankings for each of them.