However, according to Li, this year, that their community is looking to interact with other types of content. Along these lines, users have shown that they would prefer to keep videos in their feed, rather than having them disappear in 24 hours. They would not only use them to create informal content, but also to boost their own professional profile in a more creative way.
“When developing Stories, we assumed that people lithuania business email database wouldn’t want casual videos attached to their profile, and that ephemeral nature would reduce the barriers people feel when posting. It turns out that they want to create long-lasting videos that tell their professional story in a more personal way and that showcase both their personality and their experience.”
According to Li, users of the professional platform also expect a greater number of creative tools to create content in video format . Remember that video content has become a key factor in the development of businesses and companies, especially within marketing strategies. This is thanks to its dynamism and openness to creativity.