Social media and SEO are getting closer

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TikTok videos, Facebook, Twitter, and Instagram posts appear in search results. Consumers are looking for specific things in TikTok and Instagram searches — inspiration, products, services.

Photo: Top SEO trends for 2025 — what to pay attention to
Algorithms of popular platforms adopt Google's experience and work on keywords, descriptions, etc. to also get more results and reach more users . Therefore, SEO and SMM receive more links.

This integration changes the way brands optimize content: now it is important canada business email list for brands not only to consider Google’s algorithms, but also to adapt their strategies to the search engines of social platforms. This means that for visibility, posts, videos and descriptions need to be optimized taking into account keywords, trends and people’s behavior on TikTok, Instagram or Facebook.

It is worth adding all of the company's social media profiles to your business profile, publishing relevant content and special offers there.

Photo: Top SEO trends for 2025 — what to pay attention to
Visual content is also becoming an important factor. Videos and images created for social media have the potential to drive organic traffic from search engines if they are optimized correctly. Platforms are increasingly becoming entry points for users looking for inspiration or solutions to specific queries, and brands can use this to build a direct connection with their audience.

In 2025, an effective strategy will involve the synergy of SEO and SMM: using social activity metrics to improve rankings, as well as analyzing search queries to create targeted content on social networks.