Tag campaigns with UTMs to optimize results and ROI

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To get the most out of your marketing investments, you need to know exactly which actions and channels work best. For this, it is essential to label your campaigns and analyze their data. This may seem like a simple task, but it must be done carefully if you want accurate measurement systems.
Extracting and analyzing the results of marketing actions is essential to be able to introduce improvements and obtain an ever-increasing ROI. But to keep track of them, you need to label the campaigns .

Marketing departments must strictly use UTMs and know how to configure list of bahrain consumer email Google Analytics to get the right data and values. If we can do that, we will know where and how to improve our marketing efforts.

To get started, you need to familiarize yourself with the channels…

Google Analytics Channels: What They Are and How They Are Grouped
Channels are high-level categories that indicate where users entered your web page from. They allow you to capture aggregate metrics from each of the marketing channels you are using and see which ones are performing best.

The default marketing channels are:

Direct : Generally, users who have entered the website by typing the URL into the browser bar are taken into account here... However, for Google Analytics this can also be a "visit that does not provide information about the place of origin". Therefore, links saved as favorites, those within an intranet or those in PDF documents, etc. are also counted here.