Why SMS is effective for small businesses?

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For small businesses, SMS marketing can be one of the most effective and cost-effective ways to promote on the market. It is cheap, fast and accessible. You just need to take advantage of all the opportunities that SMS mailings have.


We have already mentioned that SMS marketing is cheap. Unlike large organizations and holdings, small businesses do not have large budgets to implement large-scale france telegram advertising campaigns. However, the realities of the modern market require that a company has a good reputation in the market and achieve recognition, otherwise sales will be low and competitors will overtake it. Text messages can help achieve good results without large financial investments.

The speed of information dissemination is one of the biggest advantages of SMS marketing for small businesses. You don’t need to look for other tools to tell customers about yourself and your offers. Just send an SMS, and it will reach your subscribers immediately.

It’s also worth remembering that SMS is accessible to almost everyone. 98% of people have mobile phones. And despite the fact that only 68% of users have gadgets with Internet access, SMS marketing allows you to reach all 98%. Without losing the 30% of potential customers who do not have access to the network. Moreover, SMS marketing works four to five times better than online advertising, which increases brand awareness and stimulates sales. Using coupons (or small discounts) is also more effective when combined with SMS campaigns, which have a reward redemption rate eight times higher than discount offers sent via email.

How to start an SMS campaign?
You need to follow three simple steps:

Please review the laws and regulations of your country and, if necessary, the laws of your subscribers' countries (if you plan to send SMS to other countries).
Identify your target audience .
Write a message that will interest your customers.
Done? Great. Next, you need to decide how exactly you will send SMS. To help you with this task, Intis Telecom has developed two easy-to-use services for creating long-term SMS mailings: an online office and a free Excel plugin.

Both tools are easy to use and offer a wide range of options. Online Office will allow you to not only create mailings, but also adjust the time of their sending taking into account the time zones of your subscribers. It can also analyze the data obtained during your SMS campaign. The SMS4Office plugin has almost the same functions as Online Office, but it also allows you to select recipients directly from your table, you only need to define a range of cells. Moreover, you can organize a mailing directly from Excel through the plugin, without visiting the site itself.

Choose the method that suits you best and start an SMS campaign that will help your small