LinkedIn is currently informing Company Page administrators about a major change. The Products and Services tab on Company Pages will disappear as of April 14th . A surprising turn of events, since this was the way for (B2B) organizations to achieve a viral effect on social media by gathering recommendations. What are your options now?
The announcement of the early retirement of the Products & Services tab azerbaijan mobile phone number list is not well received by everyone . There was also some hope for a bad joke shortly before April 1, but that does not seem to be the case. The recommendations for your products and services will be lost. According to LinkedIn, the solution is the recently introduced Showcase Pages, where you can regularly post new updates.
Showcase Pageswrote about the introduction of Showcase Pages here on Frankwatching . These pages offer the possibility to highlight specific business units, brands, products or initiatives. The big advantage of these subpages is that they are immediately visible when searching for an organization or brand. It is also a form of segmentation, you can easily show people and relations who are only interested in a specific business unit or product only the updates of these pages and you can also say much more about them than on your Company Page.
For example, cleaning company Asito has incorporated both of its initiatives into Showcase Pages. In this way, interested parties can subscribe specifically to these components.
For example, cleaning company Asito has incorporated both of its initiatives into Showcase Pages. In this way, interested parties can subscribe specifically to these components.
Showcase Page of Asito
The Showcase Pages are the only worthy replacement for the Products and Services functionality within LinkedIn. But what are the differences?