And these provide visibility and drive qualified traffic

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This way you are giving your content to Google to display directly to their users. No clicks. And no brand visibility if users don’t click on a question. But Google has no intention of changing its tactics, so they are here to stay and will almost certainly expand in the coming years.


If you ignore them, you are missing an opportunity that your competitors could seize. You really have to play the game. Next steps First, occupy this space to keep your competitors out. Take advantage of the (limited) brand visibility these PAAs provide.


Start monitoring questions that student phone number list appear in relevant SERPs and provide answers to get places where you can, either on pages you already have or by creating new pages. The “win” from People Asking may not be immediately interesting, but there is a “secondary” win that is.


When you answer specific questions accurately and relevantly (and get PAA) you could rank high in the SERP for that keyword/search query… and potentially for multiple closely related queries and queries. – potential customers.


The author Jason Barnard (The Brand SERP Guy) Jason has over 20 years of digital marketing experience. He started promoting his first website the year Google was incorporated and built it into one of the top 10,000 most visited sites in the world (60 million visits in 2007).