Bloggers are the engines of advertising

[tanjimajuha20]

here is even a double myth. First, some marketers imagine visualization exclusively as video. Second, they neglect text content. Yes, “Z” prefers short and concise texts and is more inclined to watch video content, but this does not mean that they cannot be attracted to an interesting article with bright visual elements belgium telegram (images and photos). Native advertising and useful infographics, as well as high-quality videos, can be very interesting for them.

In addition, a study by international communications agencies PBN H+K and MAGRAM MR showed that Generation Z is more loyal to podcasts and audio formats than its predecessors.




The popularity of bloggers among centennials makes many companies turn to them for advertising. Some do not even doubt that the presence of a famous blogger necessarily guarantees a positive result of the advertising campaign. However, in practice, everything is completely different. As we have already mentioned, the "Zets" have developed intuition, and they can detect lies, moreover, they will not trust a blogger who advertises too many products. If you still want to attract bloggers, then the choice should be limited to micro-influencers.

Another important factor is that Generation Z believes that they know everything about the world around them, new technologies, and diversity of people. That is why in some cases it may be more effective to advertise simply on behalf of the brand, which can help people of this generation make their own decisions.

Generation Z has its own characteristics that are worth paying attention to when creating an advertising campaign. Be natural, talk about your brand values ​​and be open, then you will be able to achieve the desired result.