Sales Performance Optimization Architect

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Done right, it makes potential leads contact the business and convert into a sale. Outbound Lead Generation – Outbound lead generation, as anyone would expect, is the exact opposite. It involves going out and directly contacting prospects, turning them into leads, and then converting them into a sale. This is a much more targeted approach, letting companies find and reach out to key decision-makers. It helps capture a prospect’s interest, turning them into a lead.



From there, it’s a matter of pushing them along the buy lawyer contacts sales funnel. Speaking of a funnel, it’s vital to know what the lead generation funnel is and how it can be capitalised on. While multiple factors play a role in a decision to buy, there’s a process leading up to this. That’s what people mean when they refer to the lead generation funnel. It’s the process involved in someone becoming a lead and, eventually, a sale.



B2B companies need this because of the time it often takes to prospect, develop a lead, and then convert them into a sale. In general terms, the lead generation funnel can best be summed up as: Attract Engage Convert Retaining a customer can also be included in this, and shouldn’t be overlooked, especially when it comes to recurring revenue and business growth. That’s where the right lead generation tactics come into play.