As far as influencers are concerned, our recommendation is in line with what we discussed with advertising. Avoid saturated channels. Influencers with massive communities can certainly work, but in terms of profitability of the action, it will be more cost effective to go down one or more steps.
Don't delay with the metaverses
Okay, we all know that Mark Zuckerberg’s metaverse won’t be king of the world in 2022. But that’s no excuse to procrastinate and ignore the topic. There are already metaverses in operation. Some are pure gaming, like Fornite, Roblox or the Sims. Others are based on blockchain like Decentraland or Cryptovoxels. And there are others that may not be popular albania business email database yet in our markets but are undoubtedly showing us the way of what is to come, such as Zepeto .
There are already brands running campaigns here. Come in, soak it up. Because whether these are going to explode or not… they will undoubtedly help you to be prepared and at the top of the class when the opportunity comes.
2022 is going to bring many surprises, and to start with, we wanted to give you these tips. Which do you think will be the most important?