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17% 2.61% 5.65% Best Time to Send Newsletters – Higher Open Rates Which is also quite understandable, if we think about how a newsletter sent at night can be the first to be viewed the next morning. The trend is also confirmed by the global results, which show that a good time could be already 4 in the morning. I said partial verdict, because in reality the situation is a little more complex than it appears : the sample size analyzed for the early morning hours was relatively small, also because fewer emails are sent at this time, which may have affected the accuracy of the data; Email engagement is generally quite stable throughout the day, in line with typical working hours; the opening rate is actually higher between 11am and 3pm (it exceeds 47%), in full work bustle; once again the variable 'sector of competence' should be considered, which can also shift the balance in terms of working hours.


6. The best day to send a newsletter If it is not easy denmark telegram data to identify the ideal time to send an email, it is even more difficult to indicate the day. Comparing the data itself is not very helpful. Although the average opening percentages seem to lean towards Wednesday and Saturday , there are no dramatic differences compared to other days. Monday and Friday , again according to data, are the days least devoted to email marketing. Sunday, surprisingly, presents quite high percentages and close to the weekday average, even higher as regards click to open.


I'm inserting the graph below to better give an idea of ​​how close and stable the metrics related to the days of the week are . Email Marketing Statistics By Day Of The Week What does this mean? Email marketing is not so much about individual moments or weekdays, but about audiences and product sectors. 7. Synchronization is everything There are so many variables at play that, perhaps, even in this case it would be good to resort to our friend artificial intelligence, which is not only creative but also predictive. In particular, the advice is to use a sending time optimization algorithm , provided by the best programs for sending newsletters .