Tips on How to Master
authorShannon Correia
dateDecember 10, 2021
Advertising plays a key role in inbound marketing strategy. In this article, we’ll be discussing the value and importance of your audience, as well as the need-to-know tips to ensure your ad campaigns are relevant and able to meet your goals.
The Role of Ads on Inbound Marketing
The vast majority of social media platforms have become business-friendly, enabling the creation and distribution of ads. That said, we’ll be focusing on Facebook and Instagram in this article, since they’re among the top platforms for businesses to use, and both fall under the Meta brand.
Since social media platforms have become so intrinsic to society, businesses have found their place in these spaces. But with organic reach becoming more and more difficult to ascertain, the advertising opportunities they present can be incredibly helpful. The benefits of social media ads are well known throughout marketing circles, from their affordability to their flexibility and ability to yield high-performing results.
Social media pla russian numbers tforms are known to continually evolve, making room for updates, features, and regulations. Being a social media ads manager requires one to be in the loop of all these changes to ensure your strategy is in line with best practices. Ads placed on these platforms assist potential customers through their journey along the sales funnel.
It is a supportive measure that can serve multiple purposes. A good advertising strategy is key to getting your content seen among your audience since they’re inundated with information online. Social media ads also need to line with your overall editorial calendars and ad campaigns. This is an extension of the promotions you’re running, not a separate campaign - that is how you maximize your advertising resources and performance.
Tips on How to Master Social Media Advertising
It’s All About the Audience
Once you publish ads on social media, there is also a wealth of information that can be learned about your audience. Be sure to include a Pixel when posting to Facebook. It is a coding snippet that is the key to unlocking incredible valuable insights that will further enhance your ad campaigns. With this, you can create better audiences based on actual data relating to your ads. Support these custom audiences by creating lookalike ones to increase reach. The Pixel is part of an Ad Account, and there are associated ones with other platforms like HubSpot, too.
Audiences are so important because it sets the tone of the old adage of reaching people at the right place, and at the right time. It also means your decisions and promotions can be data-driven and therefore more targeted and successful. Ultimately, it touches on two key factors for successful advertising going forward: data and relevancy.
Facebook and Instagram adverts can all be set and managed in the Ads Manager. This helps you keep track of the information relating to your campaign and set goals for it.