According to a Google survey, 26% of users start shopping for Christmas in October. That's why it's very important to think about Christmas marketing strategies in advance.
One of the main marketing strategies for Christmas this year is the use of the social network Instagram . Instagram has proven to be one of the most popular social networks in the online world and in recent years, it has reached more than 500 million active users, surpassing Twitter, Snapchat and Pinterest.
Instagram is a social network for images and videos , and it is thailand telegram very easy to use. But the big challenge is to make your brand successful on this social network. Christmas is a time to share emotions and feelings, and Instagram is one of the best social networks for that.
However, to use Instagram effectively during the Christmas period , it is necessary, in addition to a lot of creativity, to know some strategies to make the most of the potential of this social network . Below we present eight strategies.
List of Instagram strategies for Christmas
1. Create an editorial calendar
To be successful with any digital marketing strategy , you need organization and planning . And the editorial calendar is a great organization and planning strategy. Through it, you guarantee good distribution of content throughout the year and, especially, on special dates, such as Christmas.
Every editorial calendar should include a variety of content formats . In the case of Instagram, which is a social network for images and videos, the editorial calendar should consider a variety of image and video formats: photos, infographics, longer videos, shorter videos, but always creative.
This variation is important because (1) it allows the content to reach all audiences, from the audience that likes one type of photo more, to the one that prefers an explanatory video more. And secondly, variation is important because it does not tire the reader of seeing your Instagram posts and generates engagement. An Instagram account that offers only one type of content becomes of little interest to the user .
Would you like to have a calendar to edit and plan your actions not only on social networks but also on blogs, emails, among others? Download our editorial calendar: