So, why are so many HR managers and recruiters turning to social media to find top talent?
Different platform attracts different candidates
You’ll find that different social media platforms attract different types of people. And all you need to do is tap into the right platform to find the right talent.
In other words, once you’ve profiled your ideal candidate, you’ll have an idea of which platform they use the most. For instance, if you’re looking to fill a more creative role, then you’ll have more luck on visual platforms like Instagram or even Pinterest. However, if you’re looking for a copywriter or someone good with words, then Twitter is your best bet.
Share your corporate culture
Modern job seekers are increasingly using social media to conduct thorough research on potential employers and companies. They want to know where your values lie and if it aligns with their own.
And while candidates are vetting your business via your social media pages, you can use it to your advantage as well. By sharing your corporate culture and providing an inside look at what it’s like to work for your organisation, you can weed out the best fit. Candidates who are unlikely to succeed in your work environment will automatically rule themselves out of the running – leaving only the strongest applicants to apply for the vacancy.
Access the vast network of individuals under your nose
The best candidates often come in the form of a referral. Each employee that works for you likely has a sizeable following on each social platform. Take advantage of their connections by asking your employees to share content and advocate for your business.
After all, candidates are more likely to trust the word of an employee or someone they know than that of the CEO or official business page.
Increase your job ad visibility
Billions of people actively use social media each day, which means that one post on Facebook, LinkedIn or Twitter will reach far more people than a paid job listing on any other career site or job board.
Attract higher quality candidates
Candidates found on social media tend to be more tech-savvy and knowledgeable about current business trends. They are also usually more productive as an employee and stay longer at a company.
Furthermore, social france business email list media is a great way to identify and connect who just need the right offer to leave their current position and join your company.
Improve your brand awareness
Your employer brand refers to your company’s reputation as an employer and how potential candidates view your business as a place to work. Naturally, you’ll want to ensure your employer brand is positive and appealing to applicants
By advertising new and open positions on social media, you strengthen your brand and create a level of trust among potential candidates. This is because people tend to view brands with a strong social media presence as more trustworthy than those without.
Reduce your cost per hire
One of the benefits of social recruiting is that it is the more cost-effective method. However, do not take this to mean that you’ll only be spending your spare change. No, social recruiting can still add up at the end of the day, but it will be a lot cheaper than traditional recruitment methods and provide much better value for money.
Better target the right fit for vacancies
Paid ads on all social media platforms allow you to target specific audiences with laser focus. For instance, LinkedIn allows you to share job postings in industry-specific groups, while Twitter lets you target particular hashtags that relate to your ideal candidate and Facebook lets you create custom audiences to target. This way, your job ad will only be shown to ideal candidates and top talent.