What is the role of a business developer in a company?

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The commercial strategy is an essential pillar of any structure, aiming to achieve the sales objectives defined within the framework of the economic model and the overall strategy of the company. Thanks to coordinated marketing and commercial means, this strategy aims to conquer new market shares and increase sales. Indeed, its implementation directly influences marketing, impacting the price, communication, distribution, product and customer relations. It represents a fundamental lever for the expansion and commercial success of a company. This is why the profession of business developer is highly prized by companies. Do you want to embark on this exciting career? Find out everything you need to know about this trendy profession!


The business belgium phone data developer plays a crucial role in the development and growth of a company . His main responsibility is to develop and implement a short and long-term business strategy in order to attract new customers and thus promote the growth of the entity that employs him. He is also responsible for searching for new opportunities and growth levers , which makes him a key player for the competitiveness and presence of the company on the market.

The tasks of a business developer include creating a detailed business model, as well as defining the objectives and the means necessary to achieve them. He also develops innovative business development and marketing strategies to attract new customers while targeting their specific needs. In addition, he may be required to explore new markets in which the structure is not yet present, which requires a thorough understanding of the trends and specificities of these markets.

Since supervising the implementation of the business strategy is an integral part of this expert's responsibilities, the latter must ensure its effectiveness by working closely with his team.

Skills of a business developer
The role of BizDev is clearly different from traditional positions focused on specific tasks or a defined clientele. Indeed, the business development professional is responsible for supervising the company's entire sales strategy . To this end, it is mandatory for him to be equipped with many skills.

Excellent mastery of prospecting
To develop the business and thus limit the risk of financial difficulties, the conquest and diversification of new accounts proves crucial to identify opportunities and convert them into customers . Indeed, the development of the customer base is essential to increase the notoriety of any structure. Word of mouth represents one of the most powerful levers in this process. As a result, the business developer acts as a hunter, seeking to identify new potential customers and initiating the prospecting phase , whether by telephone, in person or by email. Consequently, this business development expert must know who to contact and how to do it!