As you can see, there are many attribution models, and each one is valuable in understanding the power of the tactics carried out in any marketing strategy. By organizing the impacts and determining their relevance, you can make informed decisions as well as edit each point of contact with the leads.
But how do you organize the information and create one? There are different tools that can help you in this process. Our partner HubSpot is one of them. In its Marketing Hub Professional, Enterprise, and CMS Hub Professional, Enterprise licenses, it allows you to apply different types of forms in results reports, both for digital advertising and other marketing strategies.
Doing it is very simple:
In your properly licensed HubSpot account, click Reports and then click the Reports subsection.
At the top right, click Create Report.
From the cards at the top, select Attribution.
Check out the revenue attribution report examples available in the Contact chile phone number Creation, Deal Creation, and Revenue sections. Choose the option that best suits your case.
At the top right, click Next and you will be taken to the report generator page.
In the left sidebar, configure the chart type, attribution model, and report dimensions.
Define how you want to assign value to different types of interactions by clicking the Attribution Model drop-down menu and selecting one or more models.
Choose how you want to assign value based on the conversion by clicking the Dimensions drop-down menu and then selecting the most appropriate one.
In the left sidebar, configure any additional filters for the report.
Resource Types – Limits the report data to include only business revenue associated with interactions that occurred on specific types of resources (for example, web pages).
Campaigns: Limit the report data to only include revenue from the business associated with specific campaigns.
Interaction Sources: Limits the report data to include only business revenue associated with interactions that come from specific sources (for example, organic search).
In addition to the default filters, you can add a custom filter by clicking + Add Filter.
After creating your report, you can save it to your HubSpot account or export it.