What you need to consider when using ROI to measure the profitability of your campaigns
Define your campaign KPIs
KPIs are the key indicators of campaign performance. When we carry out an online advertising campaign, we must first identify the overall objective of the campaign and a series of sub-objectives to be met, which would be the KPIs and which must therefore be measurable.
For example, in terms of visibility, we could establish the number of followers or fans, the reach of the campaign, etc. as indicators. In terms of loyalty, for example, the “likes” achieved. Once these key indicators have been defined, we can move on to the second step.
Measure the results
We can obtain this data mainly in Google Analytics if we france number data have used this search engine to launch the campaign. It is time to gather all the information and measure the results. What ROI have we achieved? Have we achieved the number of new followers we had set for ourselves? Have we managed to keep all those who followed us?
Once all the information has been collected and analysed, it is time to decide which KPIs we have achieved and to think about changing some strategies that may have affected the non-compliance with any of them. It is time to modify our strategy, change it completely or maintain it if it has been a complete success.
This demonstrates the simplicity and importance of a metric that can help us make very important decisions about our online advertising campaign.