If you've made it this far, you've probably already heard about HubSpot and want to learn more about the tool to implement it in your business. It's such a big platform that it's hard to define it in a single word, so we'll try to give you a rundown of what HubSpot is and how it works.
What is HubSpot?
In 2004, founders Brian Halligan and Dharmesh Shah realized that the way people shopped was changing: consumers could no longer tolerate intrusive ads and had figured out how to ignore them .
From this idea comes HubSpot, founded on the concept estonia phone data that potential customers don't want to be interrupted or hounded by salespeople, they want help.
Now that we have a little context, let's move on!
HubSpot is a CRM ( Customer Relationship Management ) designed to help align sales, customer service, and marketing teams in a single tool. By unifying these areas, it boosts sales and optimizes the inbound marketing strategy .
All of these features are geared toward generating more qualified leads for your particular market.
To put it in our own words, HubSpot is a software platform designed to help your business sell more effectively. The lead, or potential customer , comes to your sales channels or your content and you don't have to go out looking for it.
Extra tip: if it's not clear, we invite you to read what a lead is in marketing .
The key is to share quality, valuable content with the user at the right time to nurture them and help them make their purchasing decision. If the strategy works, the user ends up converting.
HubSpot has a popular paid version and a free version with some services and features that can be very useful for your business (some of which we will talk about in detail later).
We mentioned two concepts earlier that you may not have heard of before: CRM and inbound marketing . Let’s briefly review what each is.
What is a CRM?
CRM is an acronym for Customer Relationship Management. It is a software that helps track all the interactions your business has had with customers and potential customers.
A CRM automates tasks in the areas of marketing, sales and customer service by connecting everything in a single platform. This makes communication from your business to customers and potential customers ( leads ) easier and more efficient.