professional tips for effective e-commerce website design - tip 04

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Organize your catalog
According to the Sherpa marketing study, 73% of visitors to an e-commerce store leave the site after two minutes if they cannot find the desired product. Make their search easier by using selection filters (color, size, type of products, etc.).

The more logically tunisia phone data your products are organized and categorized, the faster your customers will find what they are looking for.



Simplify payment
There is nothing more fatal for an e-commerce site than a long and complicated ordering process. It is the main cause of cart abandonment.

There are a few tips to simplify the checkout process: first, let the user choose whether or not to register on your site, and only ask for the information necessary to complete the order, such as the address and delivery options, the name of the recipient and payment information.

Once the purchase is complete, direct your customers to a confirmation page to reassure them that the order went as planned.



05. Use quality photos
One of the biggest challenges of e-commerce is that users cannot physically experience products before purchasing them.

To overcome this obstacle, it is essential to present your products with quality photos or videos. A poor quality photo, blurry, pixelated or too dark will give the impression that the product itself is of poor quality.

For each product, a photo gallery showing different points of view will reassure visitors. Each visual must offer the user the possibility of zooming in to observe the details.

To complete this detailed vision, it is interesting to also use images showing people using or interacting with your products. For example, a garment is much more attractive when seen worn on a model rather than laid flat or on a hanger. Accessories, furniture, utensils, ... objects sell more easily when they are presented through their usefulness.



professional tips for effective e-commerce website design - tip 05
E-commerce site www.maisonjeanne.com – web design and development: Li-Nó Design



06. Adapt the text
Of course, it is important to provide detailed descriptions of your products to ensure good SEO in search engines and to provide users with the correct information. However, users often have a limited attention span and large blocks of text can discourage them. In fact, the typical user "scans" texts in search of key information, rather than reading them.

So the watchword is: be precise, but as brief as possible!

Favor short sentences and small paragraphs. Use lists. On the product page, a good layout and visual hierarchy of content according to its nature will help the user to navigate to the information that interests them.