Launching an online business is much more than creating a website to advertise the products or services you offer. It is important to know how to organize the page so that it is easy and intuitive, and you also have to take into account certain essential elements to achieve good web positioning in search engines.
SEO positioning
SEO is essential for web positioning as it seeks to improve the visibility of your page in the organic results of search engines such as Google or Bing. This way, it will be much easier for your future clients to find you on the Internet.
There are several elements that you have to take into account when it comes to achieving good web positioning. To make things easier, we will use as an example a company that sells second-hand vehicles, such as BuscoCoches .
Busco Coches works as a link between individuals, small dealers and customers looking for second-hand cars. For this purpose, it is important to position yourself better than your competitors.
The URL
It is essential that both the domain and the URLs you create for your company south africa phone number search engine friendly . That is, they should provide information to the search engine about what they will find on the page, although they should not be too long.
For example, the URL for Busco Coches for the province of Pontevedra is the following: http://www.buscocoches.com/coches-de-se ... vedra.html
The first part is the domain name ( busco coches ) and the second is the URL ( second-hand cars in Pontevedra).
In this case it is a well-positioned URL, with the keywords that you want to highlight, both in the domain and in the name of the URL.
Keywords
When choosing your keywords, you should do some prior research to find out what your audience will type into the search engine.
In the case of the second-hand car portal Busco Coches, how many searches do you think are made throughout the country for used vehicles? And how many companies do you think are dedicated to offering these same services? A lot, right?
Busco Coches used , in addition to general terms such as “second-hand cars”, other more specific and geolocalized terms (local SEO) such as the name of the provinces where the vehicles are located (Pontevedra, Coruña…) or the car brand (Mercedes, BMW…). This way, it is much easier for someone to find you and you do not have to compete with all the companies in Spain.
Remember that you should include keywords throughout the website in the most important elements. Apply them to titles, metadata, and throughout the texts you write naturally, as well as in images.
Good organization of the web structure
A good organization of your page influences web positioning, since it improves the user experience and makes it easier for search engines to crawl and understand what your site is about.
That's why you should establish the main sections that your page will have, create different categories and subcategories as well as a good internal connection (through links) to make navigation as easy as possible for your future clients.