Cover image: How to change the permalink

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structure of your WordPress website
With the permalink structure, you permanently define the structure of the website URLs. You should set the setting after a new WordPress installation and generally not change it afterwards. Otherwise, all links will change and links that have already been set will no longer work. We will show you how to adjust the permalink structure and what to look out for.

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a permalink and a permalink structure?
Access to the individual posts and pages of a website is via permanent links, the so-called permalinks. These are unique Internet addresses (URLs) that consist of the domain name (for example, my-page.de ) and the following permalink structure.

For example, a new post with the title “What are permalinks?” can be accessed via a link like my-website.de with a simple WordPress permalink structure . However, such a link does not tell the user what to expect after clicking.

Therefore, you should ensure that your website has a sensible and easy-to-understand permalink structure for potential visitors and for better search engine rankings. This usually contains at least the post name, for example my-website.com/what-are-permalinks . When users see this URL, they know that they will learn more about permalinks when they click on the link.

Note : At DomainFactory we use a flat structure with article names for the links to our serarticles on support topics under

The setting options in WordPress
Figure 1: In WordPress you can choose between different permalink structures.

The first thing you should do after a new WordPress installation is to adapt the permalink structure to your needs. You can access the configuration in the WordPress dashboard via “Settings > Permalinks”.

The following structures for the permalinks are available:

Simply : meine-seite.de – this setting leads to meaningless links and is generally not recommended.
Tag and name : meine-seite.de/2024/03/31/beispielbeitrag – the structure is well suited for bloggers and news websites that regularly publish new posts and want to simplify temporal orientation with the links.
Month and name : meine-seite.de/2024/03/beispielbeitrag – this permalink structure, like the previous one, is well suited for bloggers and news websites where the timing of publishing new posts plays a role.
Numerical : meine-seite.de/archive/123 – a numerical permalink structure, like the simple structure, has little meaning.
Post name : my-page.com/example-post – displaying the post title in the permalink is the right choice for most websites. Potential site visitors can then see what the page or post is about just by looking at the URL. This permalink structure also serves search engine optimization , as it enables the placement of relevant SEO keywords in the URL.
Individual structure : meine-seite.de/%category%/%postname%/ – with the individual structure you can, for example, display the parent category of the post in addition to the post name.