In this digital age, everything has changed and so has advertising . Every day we face new challenges in Digital Marketing framed by the powerful tool called the Internet that has taken control of communication.
This is where a concept constantly changes the way of creating content to build the image of any brand; Content Marketing , which, as we already know, consists of generating valuable content to attract, interact and promote actions in potential clients or consumers with the aim of building positioning, loyalty and trust in the brand.
Be careful, the primary intention is not to sell, the reward should be recognition as an expert brand and, ultimately, users will buy.
We live in an on-demand culture and all content is available to us at any time, just a click away. We can find any information online 24 hours a day and we are faced with an oversaturation of advertising messages, which sometimes lose their power of persuasion.
Nothing I'm telling you is new, but what we must keep in mind is that if Content Marketing is done well, it will generate traffic and build the image.
We're not talking about writing covert advertising messages, but about providing free content that users pay attention to, care about, and even share with their friends.
You have to create content that people search for
We have to tell stories that become relevant in people's lives and to do so we nepal phone number have to base ourselves on 3 characteristics: telling fluid, linked and relevant stories .
Liquid ; refers to the adaptability of content, the web is spread across different devices and we have to prepare the information so that it reaches everywhere and is visible.
Linked ; it is related to creating information that has personality and vision in accordance with the conceptual universe where the brand lives. It is the part of brand building and communication strategy.
Relevant ; writing content that is significant, important to the person who consumes it, that provides value. You have to find the reason why people crave it.
To do this, it is important to know what interests our consumers and build a strategy based on that, to know the consumer , what tastes they have, what interests them, what worries them, etc.
There are many tactics and strategies to find relevant content , just remember that if it comes from what happens to your target audience, it will be important content.