Web Analytics: A Holistic Approach for an Effective Strategy

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Actions that don't bring in money, of course: no purchases, no production requests.

Actions, however, that are fundamental to understanding what the real User Experience of our site is, and how users interact with our pages, so much so that they deserve the name of micro-conversions : another pillar of our holistic approach to data, which is very often overlooked by marketers and analysts in favor of a partial and distorted vision of user behavior - with the consequent risk of making decisions as wrong as they could have made without seeing any data and going by guesswork.

What's the moral of this story?
It is quickly said. The moral is that, when talking tunisia phone number about web analytics with respect to a web marketing activity, the best way to make bad decisions is to stop at a partial view of the data, isolating only the KPIs related to our conversion funnel.

The danger, in fact, is that by focusing exclusively on the analysis of the main conversion paths, artificially simplifying the complexity and erratic nature of user behavior, we end up seeing only what we want to see, and we end up formulating self-confirming hypotheses.

Only a critical approach to marketing data, which is able to broaden our analysis possibilities, will be able to support us in observing our user as a whole, as the set of his behaviors and his online User Experience and will be able, in the end, to allow us to make decisions that are truly based on data .

Photo ( Analytics ): Shutterstock

What do you think about this approach to web analytics?