Stop everything, Roberto. Are you telling me that there are people who judge the quality of sites? I thought that algorithms did everything! Stop, let's clarify. Google, our favorite search engine, is in fact a gigantic computer system that catalogs and orders search results based on a series of complex algorithms. (To tell the truth, it also does a lot more, but let's say that it was born with this objective and continues to perform this task rather well.) In this perspective, quality raters represent the element of human control.
This army of quality reviewers goes to interrogate the usa number data SERPs to verify that the search algorithms are actually doing a good job and that they are providing people with the expected and hoped for results. These figures serve to correct Google's aim and allow it to work better and better. But In other words, what criteria do they use to evaluate the quality of websites? Yes, you guessed it: they use the Search Quality Raters Guidelines.
Begin to understand why this document is to SEO what the Tablets of the Law are to the Old Testament, right? I'll tell you even more clearly. By peeking at the instructions that Google provides to its employees to evaluate websites, we can get a clear idea of the standards that its algorithms also adopt and the direction in which the search engine is moving. In short, when Google deigns to put suggestions down in black and white - however indirect - it is not the case to ignore it! The quality of pages according to the Search Quality Raters Guidelines Well, now that you understand what we are talking about, it is time to start getting our hands dirty.