At Google I/O, it was announced that AI overviews in Google Search are rolling out in the US and coming to more countries soon. These overviews help users get more complex answers and visit a wider variety of websites. Initial testing shows that ads appearing around these overviews are helpful to users.
Soon, Google will begin testing search and shopping ads within these general descriptions , above and below the AI-generated text and clearly labeled as “sponsored” when relevant. This integration requires no action from businesses, as ads from existing Search, Performance Max, and Standard Shopping campaigns will have the opportunity to appear in these AI-generated descriptions.
Inserting ads within the new AI Overviews
Effective measurement of results
To maximize the benefits of AI, businesses need a azerbaijan number data robust measurement strategy based on first-party data. Google Ads Data Manager , now available to everyone, allows businesses to bring together multiple data sources in one place for analysis and activation. This simplifies a previously time-consuming process, reducing it to minutes.
Visually enriched brand profiles
Google has introduced a new brand profile in Search, designed to provide richer results for shopping queries that mention a specific brand or merchant. These visual profiles display prominent information provided by the business through Google Merchant Center and Google Shopping Graph, including product images, videos, and user reviews.