Why well-balanced communication affects the outside world

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Social media is a key element to win the game of external communication. However, it is a double-edged sword. Don't leave it in the hands of just anyone, as your reputation will be at stake. Rely on well-trained professionals for these tasks, and take care of the message and format of your social updates.


An organization works as a whole and both at a formal and informal level, communication affects the company's reputation . To achieve balance in communication processes, the first thing is to have professionals who are responsible for ensuring that it flows properly. This is usually easy to find, in marketing departments, care is usually taken about how the company's products and/or services are transmitted to the outside world. In parallel, corporate communication is also carried out, sharing and disseminating internal news and updates or about social activities, which are of interest to the outside world.

On the other hand, the flow of news and communications mexico phone data inherent to work activities is not always taken care of as well as it should be. At this point, external agents come into play who, based on information that emanates informally from the company, through its employees, create value judgments and the company builds a reputation that is not always controllable.

The more transparent the company's departments are and the better the flow of information, the less things will be left to chance, which will be essential to making a good impression in the media.

If you are not clear about the processes by which to achieve this transparency and good communication that achieves a balanced communication, we recommend that you train yourself. Nowadays, the social component of corporate activity must be taken care of to the maximum, and knowing how to manage internal relations is essential. We encourage you to take, in this context, our free course on Business Strategy and Communication .