According to neuroscience, we all create a character, we tell ourselves stories about ourselves that should represent us in the eyes of others. Neuromarketing can exploit this principle to increase the sales of an eCommerce because it is more likely that a person will perform a certain action if the representation that he has created of himself is activated : a person will make a purchase for coherence with the character that he has created .
To exploit this association mechanism, Neuromarketing suggests that, before proposing a product from our eCommerce to a customer, we ask them simple questions or a questionnaire : this will help to strengthen or create a character in which they will identify and with which they will try to be consistent by purchasing our products. Having them subscribe or sign something strengthens the level of commitment and involvement that a person can assume towards us.
In conclusion
We have seen how neuromarketing uses south africa phone number neuroscience, in particular knowledge of the human unconscious, to retain visitors and transform them into loyal buyers and customers . Neuroscience is increasingly taking up space in everyday life and in an eCommerce site, where the senses are penalized, the use and correct application of some of these techniques can make the difference.
In my previous posts for SEMrush, we saw what an eCommerce is, we talked about SEO , Usability and User Experience . A nice bunch of information that I hope was interesting and above all useful to improve the conversions of your online store.
SEO , Usability and Neuromarketing work in synergy more than you might think, and could trigger a virtuous circle capable of making your eCommerce truly profitable. At this point you should have understood how to bring visitors to your site, retain them and involve them, moving their hearts and... their neurons!
What do you think about Neuromarketing?
Can you think of any other unconscious mechanisms in the human brain that activate the purchasing process?