Copywriting: How to Create High-Performing Copy from Scratch

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The visits? The indexing? It's a bit early to say, since it was edited less than a couple of months ago. What I can tell you is that, among the most visited pages, in the top ten there is the text dedicated to the "family" target.


Analyze Analytics to Evaluate the Quality of Your Copywriting
8. Use Jacob Nielsen's pyramid technique for content, whether long or short

The Importance of Creativity for a Copywriter
What I think is one of the most important pieces of advice for successful copywriting out of the 9 is: Use your imagination! Have fun!

No more “industry leader”; no more “young nepal phone number and dynamic company”; no more “courtesy and professionalism and great experience and innovative technique”; no more “spacious and comfortable rooms finely furnished with every comfort, recently renovated”; no more “hotel surrounded by greenery”, or “in a privileged position, a stone’s throw from the sea”.

Enough!
What works in copywriting is a language free of stereotypes , which emerges from the uniform landscape. Something unique sounds better, which aims to establish an empathetic contact with the reader, to make him feel at ease, specifying what is unique and special about your company. A good copywriter communicates something true, unrepeatable stories, special know-how.

This is why I believe that copywriting for a website is a true psychological and cognitive investigation of the company. It must express the uniqueness of the person in front of us, be user friendly, SEO optimized and have a recognizable tone of voice. If you want to see an example of what I have achieved as a web copywriter, you can read this post of mine in which I talk about storytelling for a hotel .