And the result is (excuse the pun) the terrible results that many sites achieve in terms of positioning. The fact is that many entrepreneurs too often rely on the usual recipe proposed by most digital marketing agencies. The ones that offer you content at a price per kilo, at a handful of cents per word, and that churn out hundreds of them in the blink of an eye.
Those who still think in terms of keywords and links armenia phone data placed at random and thrown across the page, because "the more you put, the more clicks you earn" (false). Those who don't care if their customers end up with their asses on the ground because they find so many others every day to fleece. Assuming that it worked in the prehistoric era of the web, this strategy has no longer worked for many years , especially since Google started to 'get smarter', to understand what is really in web pages, to think not more on individual words but on the relationships between all those that make up a sentence, a paragraph or a text.
But Big G is not a human, he is a robot and to succeed he needs help understanding what you publish on your site. And you have to give them that hand, even through semantic HTML. I find it curious (and disconcerting) that today we find ourselves in a moment in which the evolution of AI technologies promises to be the solution to all digital marketing problems, even at the level of improving content understanding.