Examples of gamification marketing applied to 3 different types of platforms

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Users were invited to browse through the items on sale to find a hidden character, who was in a different position every day. Bonobos gave a $25 coupon to the first 50 daily users who managed to locate it . Unfortunately, the company has not released the results of the project, but it is certainly an intelligent and creative idea to guide the user to discover the products and to increase the average time spent within the e-commerce site.

2. Gamification in an e-learning platform
Learning is difficult and requires effort: if you work in e-learning, you probably know how difficult it is to help people complete training and how many users abandon your courses before bahamas phone number completing them. A gamification strategy can help you reward and motivate your user , making them loyal to your platform and helping them achieve their goals. By doing so, you too will indirectly obtain an important result: you will avoid losing them as customers due to lack of motivation.

Let's see some examples of game mechanics that could be suitable for an e-learning environment. Of course, they can be integrated with other mechanics, depending on the project.

Progress bar: The progress bar can help your users understand where they are in the course total, and track their progress. The willingness to complete the progress bar can help motivate them to continue with the lessons.
Avatar: Adding an avatar to a platform is a great example of a gamification strategy. The avatar can help a person express their personality , will grow with the user's progress, and can be enriched with new elements as your visitors continue to learn.
Levels: Just like when we play, when we learn we can go from a basic level to an advanced level. Reaching a new level will make your users feel rewarded and more motivated to continue improving.