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What are the rules for a successful blog? How to choose topics that capture the attention of my target? How do you trigger the virality of a content?

We addressed these and other issues with one of the most authoritative Italian bloggers, Riccardo Esposito , in an exclusive interview for SEMrush, guided by questions from users in our community, who asked us what the secret was to creating a successful blog . We turned to Riccardo because he has written a book on the topic and created a very active community on Facebook.

So let's see together what it means to have a successful blog, how to find the right topics to intercept our potential readers and how to structure the articles to make them engaging.

Riccardo, let's talk about virality first: what factors determine the virality of a content on the web?

a content viral has to do with the ability to arouse emotions in our reader. If you manage to touch the right chords, if you trigger strong emotions, then you will be able to convince those who read or watch your content to share it online.

Another factor that determines the virality qatar phone number of a content, and therefore the success of a blog , is the news itself: offering the right information, useful and above all ahead of everyone else , will ensure that what you have published goes viral on the web. For users, you will have become a source of information because you will have provided news that is not in the public domain and that represents, for those who read it, an added value.

A good tip for going viral is to apply the “Contrary Technique” : when you intercept a hot topic that focuses attention on a specific sentiment, you can get the web’s attention by arguing the opposite of what the “masses” say . A good title will help your post stand out and get noticed. Many successful blogs use this trick.

Example:

The Minister of Economy claims that young people cannot find work because they are all big babies who do not want to look for a job. Obviously, faced with this statement, everyone will line up against the minister, supporting the opposite thesis. The only way to stand out in the midst of the sea of ​​posts that support this position is to support the minister's argument, precisely by being a contrarian.