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What is a marketplace and why does your business need one? A guide to the basic concepts and principles of operation Example of an online store Most often, online stores contain products from one category (for example, clothing and footwear or equipment), and all costs for marketing, promotion and attracting new customers are borne by the brand owner. Okay, so what is better: opening your own online store or giving preference to a marketplace? It is important to consider the advantages and disadvantages of each solution.

For example, a marketplace already has a azerbaijan telegram formed audience, thanks to which you can immediately receive a large number of orders. On the other hand, do not forget about competition: marketplaces offer many brands that sell similar products. You will have to interest a potential client in something so that he makes a purchase from you! extremes: we recommend finding a “golden” mean.

The best option is to have your own website to increase brand awareness and periodically post ads on marketplaces. This step allows you to combine the advantages of both approaches, ensure a stable flow of orders and minimize the risks associated with competition. What types of marketplaces are there? If you have decided to conquer the digital expanses of marketplaces, then we advise you to pay attention to the classification of these platforms.