3) It’s the age-old question for creatives of any kind. Contributors are effectively writing free content for LinkedIn for the promise of visibility, which is another way of saying “exposure.” The rewards could be big. They could. But will they be? And will the time spent, that could have been spent on writing a paid article elsewhere, be rewarded? 4) Spam, spam, spam We know it’s coming.
Some people will inevitably use their answers to either spam denmark email list the community or go straight for the hard sell. LinkedIn no doubt has editors in place to help with this, but they’re going to have their work cut out. This new feature could be a boon for marketers. They could easily use it to show their client’s or company’s expertise to a wider audience, which is never a bad thing.
However, like most things in marketing, it’s going to be about using it judiciously and doing it well. After just a few days of using the new feature, it’s disappointing to see that some individuals have already used it to promote their books in their replies to articles. This is not the optimal way to utilize the feature. As with any other platform such as Google Business Profile, website or social media, it’s imperative to create valuable content that addresses your target audience’s inquiries and highlights your or your client’s expertise.