Similar to a Credit Score. As More Time Passes and You’re Consistently Getting Good Engagement, Email Providers, in a Way, Grant You Access to More Credit – or the Ability to Send to Larger Groups of People at Once Without Deliverability Penalties. One Thing to Keep in Mind is That You Should Be Consistent. Try to Stick to a Send Schedule. If You’re Sending Sporadically to Your Subscribers, There’s a Higher Chance That You’ll Trigger Spam Filters.
Check Your Sender Reputation malta whatsapp number list 10 Steps to Master Email Deliverability (Ultimate Guide) You Know That Email Sender Credit Score I Just Mentioned Above? There’s a Way You Can (Sort of) Measure What It is. You Can Manually Measure It by Calculating: Total Spam Reports of Your Company Bounce Rates Spam Rates Unsubscribe Rates Complaints Filed Against You Your Company’s Email History Your Domain Reputation or, You Can Use One of the Following Tools to Get an Actual Score Like a Credit Report From a Credit Bureau: Barracudacentral Google Postmaster Tools Microsoft Snds for Most of These Tools, You Simply Enter Your Ip or Domain Address, and It Will Give You an Email Sender Score (and Oftentimes Insights on How to Improve It).
Tighten Up Your Opt-in Process 10 Steps to Master Email Deliverability (Ultimate Guide) the Next Thing You’ll Want to Do is Focus on Your Opt-in Process. This is How You Collect Email Addresses and Add Them to Your Email List. A Good Opt-in Process Ensures You’re Starting Your Email List Off on the Right Track With Active Readers Rather Than Unengaged Subscribers. Think About It – if You’re Constantly Sending Emails to People Who Aren’t Reading Them or Opening Them, This is a Negative Mark Email Providers Put on Your “credit Score”.