In addition to making networks more secure, it can also provide users with a “decentralized” digital identity, protecting personal data from breaches. In this way, users have digital “identity wallets” that store their original identity in one place, from which they can grant or deny access to others. Identity wallets not only give users the ease and security to share their information, but they also give users more control over their data.
Local SEO is the set of activities that revolve around the optimization of your local business for search engines . If, in fact, SEO concerns the optimization of a website on search engines, Local SEO is its namesake that operates in a purely local key.
The goal of local SEO is to provide relevant search results following a given local search and geographic location.
If you have a small to medium-sized local business, it is essential to adopt a specific strategic approach to digital marketing, using the right tools to compete and increase the visibility of your brand, optimizing positioning in the SERP. In this way, your site will be seen by those who are actually looking for your products and services in the areas surrounding your business and the probability of converting the user will be higher.