In the example below, Françoise leaves a 4-star review, which implies that her experience was good but not perfect:
semantic analysis customer reviews
Keyword analysis of customer reviews
Thanks to the semantic analysis of customer reviews, it is therefore costa rica phone number library possible to segment a verbatim to know precisely the emotions and expectations of your customers with regard to the different aspects of your activity.
Something that can be seen more precisely in this second example: the opinion is very positive. We can therefore classify the different aspects of the testimony. Jean-Michel appreciated both the responsiveness and the welcome of the teams, as well as the atmosphere of the establishment.
semantic analysis customer reviews
Keyword analysis of customer reviews
Semantic analysis allows you to identify the themes mentioned by your customers in order to highlight the points of satisfaction and pain of your establishment. It is a good indicator that allows you to improve internal decision-making and prioritize certain actions.
By analyzing several dozen reviews, you will be able to determine overall what is important to your customers when they visit your stores.
Track the evolution of your customer satisfaction
By implementing the collection of your customer review data and examining it with semantic analysis, you can track over time your consumers' satisfaction with your products and services, as well as their overall shopping experience.
But that's not all! Semantic analysis also allows you to better understand their expectations, as mentioned earlier, which is essential for adjusting your offer and strengthening the relationship with your customers .
By becoming aware of their feelings, you can therefore see if their experiences improve over time and their visits to your points of sale. Don't hesitate to take into account their feedback and suggestions to improve your offer, they will return the favor!
Conclusion
As you will have understood, the semantic analysis of your customer reviews is a key factor in the proper management of your customer reviews . It allows you to both better understand your customers by identifying their expectations during their purchasing journey and to improve yourself thanks to suggestions for improvement. The sooner you implement this process of analysis and listening to your customers' feelings, the sooner you will gain a competitive advantage on the market.