2020 has been a difficult year for many companies and businesses. The coronavirus has come to change the way users buy and interact with brands. Despite this, the world continued to move forward, which is why at Posicionamiento Web Salamanca we explain the December update of Google's algorithm, the third of the year.
Core algorithm updates in 2020
On December 3, 2020, Google released its latest core algorithm update of 2020. As we just mentioned, it is the third this year, the first was in January and the second in May, they were named after the months in which they were released.
It's not a new thing for Google to release an algorithm update, it usually does a broad core update every few months. What's more, the fact that more than half a year passed between one and the other was what was new.
As always, Google announced the change in its algorithm via Twitter, almost the same tweet as on previous occasions:
They clarified in the Twitter thread that they typically take one to two bulgaria telegram lead to finish rolling out. Then, on December 16, they announced that the December 2020 Core Update was ready.
What we know about Google's December algorithm update
It was almost seven months since the last major update to the core algorithm. The date of the launch and the global situation led many to believe that Google should not launch it in December, just before the peak sales season of the year.
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Some were waiting for a new update to see if what they had done after the one in May would allow them to recover. Also those who had not yet recovered from the one in January 2020.
This update and the most recent ones are not primarily about changes in ranking factors. Instead, Google is trying to improve how it understands searches and pages. SEO experts need to know how to respond to this.
Natural language processing and other technologies have helped Google understand users better. That's why many pages are severely affected by changes in the algorithm and see their rankings drop suddenly.
The fluctuations in the rankings were first noticed by tools such as MozCast, whose temperature rose to 111.4°F on December 3. Although certain variations had already begun to be seen three days prior.
Many sites were impacted and saw a lot of movement right after December 4th. Afterwards, there was calm and volatility returned on December 9th. Some recovered positions, others continued to fall.
Compared to other Core updates, its impact was very similar to the one in May this year and the one in August 2018 (Medic Update). The latter was very important and affected many sites.
A comprehensive update
Search Engine Journal has gathered the opinions of several experts on the topic. Most of them note that there are no obvious factors that have changed or any changes that stand out. But they do think it could mean something related to natural language processing.
This is all speculation, as the variations caused by this December 2020 update are still being analyzed.