This type of advertising is also called text message marketing
Or sometimes it's just called SMS marketing. SMS stands for Short Message Service. It's the technology that lets us send texts. Businesses use it to talk to their customers. They send messages about sales. They might share new products. Sometimes they send special discounts. Consequently, customers feel special. They might visit the store.
A simple illustration showing a mobile phone with a text bubble, and many smaller mobile phone icons around it, symbolizing "bulk" messages being sent out. The message in the bubble could be something generic like "SALE!" or "New Arrivals!" (Remember, you will need to create this image.)
Why Do Businesses Use Bulk SMS?
Businesses use bulk SMS for many good reasons. First, almost everyone has a mobile phone. People check their phones all the time. So, a text message is likely to be seen. It's often seen very quickly. This makes it a powerful tool.
Second, it is very fast. A message can reach thousands of people in seconds. Imagine trying to call every customer. That would take a very long time. Bulk SMS does this work instantly. Therefore, it saves a lot of effort.
Third, it can be very cheap. Sending many texts can be less costly. It is cheaper than other kinds of ads. For instance, newspaper ads can be very expensive. TV ads cost even more money. However, text messages are more affordable.
Furthermore, people read text messages. They often open them quickly. This means the message gets noticed. It doesn't get lost like an email might. Consequently, businesses get good results.
Getting Permission is Important
Before sending messages, businesses must get permission. This is very important. They ask people if they want to get texts. For example, a customer might sign up at a store. They give their phone number. They agree to get messages. This makes sure people want the messages. It's polite and also the law. Moreover, it builds trust with customers.
What Kinds of Messages Are Sent?
Businesses send many different kinds of messages. They don't just send ads. Sometimes they send reminders. For example, a dentist might text you about your appointment. "Your dental check-up is tomorrow!" This helps you remember.
They also send special offers. A restaurant might send a message. "Get 20% off your meal today!" This makes people want to visit. Therefore, it helps businesses get more customers.
Some messages share important news. A school might text parents. It could say, "School is closed today due to weather." This keeps everyone informed.
Moreover, they ask for feedback. After you buy something, a store might text you. "How was your shopping experience?" This helps them get better. Consequently, they improve their service.
Simple and Clear Messages
Text messages are short. So, the words must be clear. Businesses use simple language. They get straight to the point. Long messages are not good for texts. People want to read them fast. Therefore, short and clear is best.
Don't Spam People
It's important not to send too many messages. Sending too many texts is called spamming. People do not like to be spammed. They might get annoyed. They might even block the business. So, businesses send messages carefully. They send just enough to be helpful. This keeps customers happy.