HubSpot email marketing is part of their Marketing Hub. This means it works well with other HubSpot tools. For example, it connects to their CRM. CRM helps you keep track of your customer db to data information. Because of this, you can send very special emails. These emails can feel like they were made just for one person. This makes customers feel important. Furthermore, it helps businesses build strong relationships.
Why Email Marketing Matters for Your Business
Email marketing is super important. It lets you talk directly to people. You send messages right to their inbox. Think of it like sending a personal letter. This is different from social media posts. Those are like shouting to a crowd. With email, you can share special deals. You can also send updates about new products. Therefore, it helps customers remember your business. Also, it helps them trust you more.
Email marketing can also bring in more sales. When you send good emails, people are more likely to buy. You can track who opens emails. You can see who clicks on links. This helps you learn what works best. Then, you can make your emails even better. Plus, it's often cheaper than other kinds of advertising. So, it saves money while still helping you grow.
How HubSpot Charges for Email Marketing
HubSpot has different ways it charges. It's not just one price for everyone. The cost changes based on what you need. Think of it like buying snacks. A small snack costs less than a big meal. Similarly, basic email tools cost less. More advanced features will cost more. The main thing that changes the price is how many "marketing contacts" you have.
Marketing contacts are the people you send emails to. If you have only a few, it costs less. If you have many, it costs more. This makes sense, right? More people means more work for HubSpot. Also, the level of features you want matters. Do you need simple emails? Or do you want fancy automation? These choices affect the price. Furthermore, you can choose to pay monthly or yearly. Yearly payments often save you some money.
Understanding Marketing Contacts
When we talk about "marketing contacts," what does that mean? These are the people in your contact list. HubSpot counts them if you send them marketing emails. Or if you target them with ads through HubSpot. If someone is in your list but you don't market to them, they usually don't count. So, it's good to keep your list clean. Remove people who don't open your emails. This can help keep your costs down.
It’s important to know this. HubSpot's pricing mostly depends on these contacts. As your business grows, your contact list might grow too. Then, your HubSpot email marketing price might go up. So, always check how many marketing contacts you have. Make sure you are only paying for the ones you truly need. This is a smart way to manage your budget.
Image 1: A simple infographic showing the tiered pricing model, with ascending steps representing Free, Starter, Professional, and Enterprise, and a dollar sign growing larger with each step.