The Experiential Future research shows the future of experience

[nusratjahan]

Experiences continue to change, and consumers are leading the way. If brands don't want to risk losing loyal customers, they should embrace this trend and let their users and consumers lead the way. This, at least , is what emerges from new research commissioned by Epson, titled " The Experiential Future ."

As society shifts its focus toward experiences over the possession of material goods , the demand for immersive activities is increasing, and as a result, brands are using technology in new and exciting ways to connect with audiences. New research on Italian consumers reveals that immersive experiences are the way to reach people's hearts, with 74% believing that the possibility of enjoying new, engaging, or spectacular experiences—that is, situations using large-scale projections, interactive displays, holograms, virtual or augmented reality—will become the future of events.

The European research, commissioned by Epson and entitled “ The Experiential Future ”, highlights how immersive and experiential elements in the future of events , hospitality and leisure are important not only for the majority of Millennials, but also for members of Generation X, as well as Generation Z and Baby Boomers .

These results represent a clear incentive for companies shop to use experiential elements because they would allow for a greater economic return: more than half of Millennials agree that they would be willing to pay more for an event, an exhibition or a place that has an experiential component, followed by Generation X , Generation Z and Baby Boomers .

Offering experiences and activities that engage people will be crucial for venues and hospitality companies, not only to attract new customers but also to encourage them to return. Most Millennials would revisit an event with a hands-on experience component , as would a large portion of Generation X, and more than half of Generation Z and Baby Boomers, demonstrating that technologies that offer hands-on experiences help drive customer engagement and the desire to repeat visits.

" New technologies, " commented Neil Colquhoun, Vice President of CISMEA and Professional Displays, Epson Europe , " are dramatically changing the way brands engage, entertain, and communicate with their audiences. Our research therefore represents, on the one hand, a strong call to action for both companies and those organizing and managing attractions, and on the other, an invitation to include elements of direct experience in the activities offered to visitors and the public. Otherwise, companies risk losing customers who may turn to competing brands or other events, seeking more exciting and engaging experiences ."