Why it works: Bridges the gap between offline and online interactions, making it incredibly easy for customers to initiate contact and opt-in from various touchpoints.
Lead Magnets & Content Upgrades:
How: Offer a valuable piece of content (e.g., an exclusive e-book, a discount code, a checklist, early access to a new product) that is delivered via WhatsApp in exchange for their opt-in.
Why it works: Attracts highly qualified leads who are interested in your niche, and the perceived value of the offer encourages consent.
WhatsApp Chat Widget on Your Website:
How: Implement a small, clickable whatsapp number list WhatsApp chat icon on your website (often at the bottom right). When clicked, it allows visitors to instantly start a chat with your business.
Why it works: Provides immediate support and a low-friction way for visitors to engage, and once they initiate the chat, you can then politely ask for formal consent for future messages.
How: Send campaigns to your existing email or SMS subscriber lists (who have already consented to these channels) inviting them to join your WhatsApp channel for "exclusive updates" or "faster support." Include a clear CTA button or a specific keyword to send.
Why it works: Leverages existing trusted communication channels to migrate engaged audiences to a more interactive platform.
In-Chat Opt-in for Support Inquiries:
How: If a customer initiates a conversation with you on WhatsApp for support or an inquiry, once their query is resolved, take the opportunity to politely ask if they'd like to opt-in for future updates, promotions, or newsletters.